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3.2 Net revenue from sales and services by country and region

The Industrial Systems and Security Printing segments market their offerings worldwide and do not focus on a specific geographical market. The Book Retailing and Other business activities segments focus mainly on the domestic market in Switzerland and the neighbouring countries.

Net revenue from sales and services are generated in the following regions:

Net revenue from sales and services by region

in CHF thousand   2020   2019
Switzerland   168,057   178,928
Germany   7,075   8,944
The rest of Europe and Africa   5,429   30,099
North and South America   16,672   4,268
Asia and Oceania   21,323   15,184
Total net revenue from sales to customers by region   218,556   237,423

Total sales are allocated based on the country in which the customer is located. This usually corresponds to the delivery location.