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4.3 Net revenue from sales and services by country and region

The Industrial Systems and Security Printing segments market their offerings worldwide and do not focus on a specific geographical market. The Book Retailing and Other business activities segments focus mainly on the domestic market in Switzerland and the neighbouring countries.

Net revenue from sales and services are generated in the following regions:

Net revenue from sales and services by region

in CHF thousand   2018   2017
Switzerland   179,896   190,527
Germany   12,219   14,506
The rest of Europe and Africa   21,503   22,839
North and South America   9,300   13,118
Asia and Oceania   41,949   47,512
Total net revenue from sales to customers by region   264,867   288,502

Total sales are allocated based on the country in which the customer is located. This usually corresponds to the delivery location.